Frescoffee is a company that takes care of distributing coffee to a myriad of businessess across Switzerland.
The logo is created while maintaining the mathematical rule of Leonardo Fibonacci – 1,618 – which states that every living thing is created on the basis of this ratio, later named The Golden Ratio. A mathematical perfection that has been used by many artists in their Renaissance works.
In the logo, every circle stands in The Golden Ratio in raport with eachother at 1,618, and their intertwinings created the coffee bean which holds the coffee steam in the middle.
Client: Frescoffee, Swiss
Date: November 11, 2018
Services: Brand Identity, Art Direction, Logo
